When you lead with trust and purpose, your digital presence shouldn’t just reflect it - it should amplify it.
This belief shapes every project, every strategy, every interaction.
Echon
Outdated Design
Update Responsive Design
Project Details
When you lead with trust and purpose, your digital presence shouldn’t just reflect it - it should amplify it.
This belief shapes every project, every strategy, every interaction.
Concept
The Echon website was envisioned as a powerful digital identity for a leading PVC and building materials brand with a strong industrial legacy. The goal was to transform their online presence into a modern, premium, and trust-driven platform that reflects their scale, product quality, and manufacturing strength. The website needed to communicate authority while remaining simple and easy to navigate.
The project focused on presenting Echon’s wide product range in a structured, visually engaging, and easy-to-understand way. Every section was designed to balance technical information with clean visuals so both decision-makers and partners could quickly understand the value of each product line.
The website was built as a growth tool — optimized for performance, SEO, and lead generation. The structure was planned to support scalability, new product additions, and brand expansion. The final outcome is a strong digital foundation that supports both branding and business development.
Problem
Despite being a large and established brand, Echon’s previous digital presence did not reflect its true scale and market leadership. The website lacked clarity, structure, and the strength needed to support sales and brand positioning.
- The old website did not reflect the brand’s authority and manufacturing scale.
- The wide product range was difficult to explore and understand.
- The website was not optimized for lead generation and enquiries.
- The content structure was not SEO-friendly or easy to scale.
- Performance and mobile experience needed improvement.
As a result, the brand was missing opportunities to convert visitors into business enquiries and partners.
Solution
Our team at EncoderLabs took a strategic and creative approach to holistically redesign the Holi Fusion website:
Brand-Aligned Experience
We developed a dynamic visual language rooted in the festival’s colorful essence — using bold accents, fluid transitions, and expressive imagery that bring the brand to life online.
Intuitive Navigation
The structure was reorganized to guide users smoothly from discovery to purchase:
- Clear category hierarchy
- Highlighted collections
- Engaging product showcases
Immersive Visual Storytelling
Each section of the website was crafted to tell a part of the brand narrative: culture, craftsmanship, and festive celebration — encouraging deeper user engagement.
Responsive & Fast
Every interaction was optimized for mobile and desktop to ensure fast load times and a seamless experience across devices — vital for both browsing and conversions.
Impact
Since launching the new Holi Fusion website, the brand has seen a powerful shift in how customers engage, explore, and connect with the experience:
- Significantly longer session durations, with visitors spending more time exploring collections, stories, and product pages
- Noticeable improvement in conversion rates, driven by clearer navigation, better product presentation, and emotional storytelling
- Stronger brand recall and perception, with customers associating Holi Fusion with vibrancy, culture, and authenticity
- Higher engagement across the website, including deeper scroll depth and more interactions per visit
- Improved product discovery, helping users find and explore more items naturally without friction
- More confident buying behaviour, thanks to a smoother, more immersive and trustworthy shopping experience
Project Details
When you lead with trust and purpose, your digital presence shouldn’t just reflect it - it should amplify it.
This belief shapes every project, every strategy, every interaction.
Concept
The Echon website was envisioned as a powerful digital identity for a leading PVC and building materials brand with a strong industrial legacy. The goal was to transform their online presence into a modern, premium, and trust-driven platform that reflects their scale, product quality, and manufacturing strength. The website needed to communicate authority while remaining simple and easy to navigate.
The project focused on presenting Echon’s wide product range in a structured, visually engaging, and easy-to-understand way. Every section was designed to balance technical information with clean visuals so both decision-makers and partners could quickly understand the value of each product line.
The website was built as a growth tool — optimized for performance, SEO, and lead generation. The structure was planned to support scalability, new product additions, and brand expansion. The final outcome is a strong digital foundation that supports both branding and business development.
Problem
Despite being a large and established brand, Echon’s previous digital presence did not reflect its true scale and market leadership. The website lacked clarity, structure, and the strength needed to support sales and brand positioning.
- The old website did not reflect the brand’s authority and manufacturing scale.
- The wide product range was difficult to explore and understand.
- The website was not optimized for lead generation and enquiries.
- The content structure was not SEO-friendly or easy to scale.
- Performance and mobile experience needed improvement.
As a result, the brand was missing opportunities to convert visitors into business enquiries and partners.
Solution
Our team at EncoderLabs took a strategic and creative approach to holistically redesign the Holi Fusion website:
Brand-Aligned Experience
We developed a dynamic visual language rooted in the festival’s colorful essence — using bold accents, fluid transitions, and expressive imagery that bring the brand to life online.
Intuitive Navigation
The structure was reorganized to guide users smoothly from discovery to purchase:
- Clear category hierarchy
- Highlighted collections
- Engaging product showcases
Immersive Visual Storytelling
Each section of the website was crafted to tell a part of the brand narrative: culture, craftsmanship, and festive celebration — encouraging deeper user engagement.
Responsive & Fast
Every interaction was optimized for mobile and desktop to ensure fast load times and a seamless experience across devices — vital for both browsing and conversions.
Impact
Since launching the new Holi Fusion website, the brand has seen a powerful shift in how customers engage, explore, and connect with the experience:
- Significantly longer session durations, with visitors spending more time exploring collections, stories, and product pages
- Noticeable improvement in conversion rates, driven by clearer navigation, better product presentation, and emotional storytelling
- Stronger brand recall and perception, with customers associating Holi Fusion with vibrancy, culture, and authenticity
- Higher engagement across the website, including deeper scroll depth and more interactions per visit
- Improved product discovery, helping users find and explore more items naturally without friction
- More confident buying behaviour, thanks to a smoother, more immersive and trustworthy shopping experience
Project Glimpse
When you lead with trust and purpose, your digital presence shouldn’t just reflect it - it should amplify it.
This belief shapes every project, every strategy, every interaction.
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